-Bed Sheets-

This top seller wanted more scale

We first started this client with MaverickX to send traffic from Google ads Directly to the product detail page and/or storefront.

Once the client got up and running, sales through MaverickX Google ads remained consistent at around $10,000 per month.

To achieve more scale, we urged the brand to also participate in Maverick Plus and drive traffic through sponsored editorial content. (Search Engine Marketing)

The October Prime Day drove significant sales and showed the brand the potential revenue that could be driven through external traffic. They wanted more!

With the exception of Prime Day and holiday shopping, the brand received close to $10,000 per month in both MaverickX and Maverick Plus.

In March 2024 the brand increased their Maverick Plus revenue share to 30%.

The result:
Maverick Plus sales increased from $10,000 to $25,000, then to $50,000 and continue to climb!

Why does this increase sales?

Maverick Plus is a program where paid traffic is driven to editorial content. The commissions fund the publisher's advertising campaigns.

If the publisher earns more commissions, they can advertise on more keywords for a longer duration.

Think of it this way -
If the advertising budget is $50 per day with $1.00 cost per click, that means the ads can run until there have been 50 clicks.

If the advertising budget is $500 per day, the advertisements can run 10x longer or on a wider set of keywords.