New-To-Brand sales from Google traffic

If your product or brand gets repeat customers, introducing NEW customers to your brand is what drives your growth!

Using Amazon Attribution tags to track sales data from external traffic has enabled us to measure New-To-Brand sales!

New-To Brand is a measurement of how many sales were made to customers who haven't bought from your brand within the past year.

Brands that are native to Amazon and have never driven external traffic will see the highest percentage of NTB sales.

We have found that NTB sales are a high percentage for every brand we support.

This is because a completely different audience starts their product search on Google and not on the Amazon search page. (42% of shoppers!!)

This highlights the importance of ensuring that your brand is also found outside of the Amazon search results!