-Travel Medical Product-

Over the last 17 months we have had a lot of changes.

In December 2023, Google rolled out an update to their search algorithm, causing many publishers to lose their SEO rankings. This is when Reddit and Quora started to appear in Google search results at a high frequency.

Google stated that the update was to help combat the surge in Ai content with perfect SEO, but we think Google took a page out of Amazon's playbook and is creating a pay-to-rank model.

Because of the loss in SEO rankings and revenue driven from editorial content, we increased Google advertising to the brands products and storefront.

SEM enters the scene

In March, we took matters into our own hands and started placing the brand in editorial content that we were driving paid traffic to.

Driving paid traffic allows us to appear top of search for ALL of the top converting search terms.

As the product hit its peak season in June, Maverick drives more revenue than ever.

Takeaway - External factors that we can not control such as algorithm updates are not an issue with MaverickX.
We are always one step ahead and are focused on one goal:
Help Brands Win

Stay tuned as we update this case study throughout the rest of the year!